VIP Lifestyle

YouTube Influencer campaign to launch Sony Entertainment Network

To launch Sony Entertainment Network ('SEN'), we developed and produced three original launch films to support SONY's three core streaming verticals: Gaming, Music, and Movies. We worked with Tobuscus for Gaming, Hannah Hart for Music, and Dane Boe (The Angry Orange) for movies. Launch spots were distributed on the influencer's YouTube channels and drove to a SONY microsite where users could join the SEN network as well as enter a sweepstakes.

Influencer Films


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