Revolutionary products like Smartphone’s and Tablets have changed the dimensions of technology with an adventurous roller-coaster ride ahead for businesses. Apps or applications have helped organizations to reach out to millions through a single platform. Virtual web-world war has extended its wings to the mobile world, earlier phones were considered to be just a mode of calls. Mobile applications have metamorphosed communication.
Mobile app development and website development both are two different variants of the same thing- DEVELOPMENT! Where a mobile application is faster, highly responsive and interactive, easily integrated with all features of the phone. Mobile apps target specific limitations and abilities of each individual device and adapt, it also requires acceptance from the web-store and needs the approval to be present online. Vastly popular apps have replaced browser based websites by more than 30 minutes a day!
Mobile websites is basically a one-stop solution; small to medium businesses looking for an economically viable solution can count on it. Enhances and improves user experience by having highly engaging content, brand identity, faster download speed which also assists in overall SEO performance. It provides businesses the competitive edge along with portability, seamless connectivity, and integration with offline media, highly flexible and cost effective than app development. Improvises the advertising opportunities further creating an earning venture for small businesses.
A mobile app might be a costlier option when compared to the mobile website. Mobile apps are highly responsive and very quick when compared to websites which require heavy data from the internet. Native apps can also work offline without the use of internet and sync up when you are able to connect. Native apps use technology like camera, GPS, swipe and even multi-touch capability. Basically, mobile apps are built with a singular objective in mind, they always have a target audience which they can focus like sales app, marketing app, which reflects quality. Mobile websites on other hand have the whole website, which might be focusing on several factors at the same time. Layouts are simpler in mobile apps when compared to websites which ultimately decreases the loading time.
When cost is the priority, mobile websites suffice the task. Mobile websites are synonymous and a package of all web items to be displayed in a single location, hence user has to search by URL and browse through. Whereas mobile apps are expensive as they are uniquely designed as per platform and addresses single solution. Ongoing support and maintenance can easily allow a mobile app to be upgraded along with the changing technology.
Businesses can take the final call based on their budgetary situations, mobile websites are highly preferable in case you wish to acquire and build a huge base of customers, ROI and stay ahead of the competition.
Speaking metaphorically, the mobile revolution has truly broken the sound barrier and plunged into the web-world warfare with new weapons of apps and websites to choose from. Get-set-go ahead with your chosen weapon and fight out the virtual war!