When you are coming up with a website, there are various other things that are associated with it that you need to consider. Your website is not an individual entity but a platform through which you can market yourself. It is, therefore, that you have to look at each element of it as a strategy that can have long-term effects.
Consider the case of a ‘Coming Soon’ page. Now, what is this page about? What all does it have to offer? If you delve into the past, you would realize that people never thought of such pages. One day you go to a URL and there would be nothing and the next day you will find a great looking website there. While that worked for them then, marketing, today, has found a new dimension. You can’t just get into the thick of things instantly. You have to gradually get into the thought process of your prospects and that you can do through the ‘Coming Soon’ page which can work as a part of your teaser campaign.
You can ask your website design company to help you out with this facet of your website. Following are a few tips that can help:
Amaze Them:
When you were getting your custom website design done, what did you say to your designer? You said, “make something that is amazing”. The same is the case with the ‘Coming Soon’ page too. You have to amaze the viewers. Do keep in mind that it is a part of the teaser campaign and it should, hence, have something that builds curiosity.
Tell Them:
The next step is to tell them what’s coming. However, you cannot tell them the entire story because there are two drawbacks to this strategy. The first is that it becomes too long and boring. Secondly, when you tell them everything; the curiosity for the website diminishes. You have to carefully tell them just those points about the upcoming website that you think will intrigue them.
Give A Countdown:
When you tell them exactly when the final website would be ready, you build on the excitement of the same. You can ask your associated web development company to come up with an appealing countdown meter. What you should note, though, is that when you give the countdown, you leave no room for delay in your project. It has to be launched when it’s promised.
Therefore, this way you can develop followers for your website who would keenly be following the turn of events and would be awaiting the launch of your website. What better than having visitors even before the website is launched?